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Targetbase
Agency Repositioning Campaign

Problem
• Targetbase suffered from an identity crisis. Who are we? What are we? What are we not? No one could define us in less than 30 minutes.
• This created one failed positioning after another.

Solution
• We created a self-promotion campaign that quickly defined Targetbase as a data-driven agency that uses “Brand in hand” creative to get results.

Results
• Increased sales leads by more than 70% .
• Helped to better new business wins by more than 25%.
• According to the 2006 Forrester Wave™ Report, out of the top 100 database marketers in the country, Targetbase ranked fourth.
• The brochure was a Cannes® Direct Finalist.